Recently we found ourselves working and designing a project with over ten separate Instagram and Facebook pages. Ten, as if that was not enough we also wanted to give people to the ability to respond via Telegram and WhatsApp adding another >20 channels.
These pages had to stay completely separate, no linking, because they service different target audiences and we did not see any advantage in having users of the sharing media pages of project A, know about that we also do project B, C etc.
But then came the real challenge. How do you provide support across over ten accounts that barely get any DMs, without losing your mind? Simple. You turn every DM, WhatsApp, Telegram into an email.
Then you forward those emails to multiple people so everyone can see them, anyone can answer them, and no one has to log into ten different Instagram accounts ever again. You can now even archive these messages nicely in email folders.
Thus, the Email Gateway was born. We liked our creation so much, we thought we should offer it to the world.
Sharing a social media account sounds innocent until you realise you’re also sharing contacts, constantly re‑linking devices that mysteriously disconnect themselves, and being forced into desktop apps because phones apparently can’t handle multiple accounts without being blocked.
I’ve even seen teams pass around physical phones like some kind of cursed relay baton. And then there’s the joy of thinking you’ve reached an agreement with someone… only for them to unsend their Instagram messages or wipe your entire Telegram history like a digital magician. This is not what one would call “professional.”
With the Email Gateway, all that nonsense evaporates. No accidental oversharing. No disappearing messages. Just clean, tidy, beautifully separated communication, exactly what you want when working with a small group of adults pretending to be professionals.
Then came the developers. Some of them insisted on communicating exclusively through Messenger, which is adorable if you’re working on just one task. But if you’re juggling multiple projects, Messenger is basically a digital swamp where information goes to die.
I quickly learned that “just message me on Telegram” is developer‑speak for “I will send you critical information in the least searchable format known to humankind.” or “I am not able to plan anything and will disturb you constantly with ad-hoc questions that are already answered”.
And if you are only being able to use the phone it, is just super annoying having to write a book on messenger.
And just when we thought things couldn’t get more chaotic, we discovered something magical: A developer could delete our complete Telegram chat history.
Yes. Delete.
As in: remove the very evidence of what they said during disagreements.
As in: “I never said that,” but with actual digital amnesia.
This was the moment we realised, we need a solution that allows us to keep records. We need communication that can’t be erased and can be archived with other client communication. We need… well, something better than the DM chaos.
I think also for low message volumes, handling communication yourself is not only doable. It’s the difference between building a relationship and accidentally speed‑running your way into a customer‑service horror story.
We’ve all seen what happens when companies fire half their support team, replace them with bots, and then quietly rehire humans months later because — surprise — clients don’t enjoy wasting time on automated useless and incorrect replies. If the company “does not think you are worth while communicating with” why should you treat them any different?
Clients want to do business with companies that value the time they are given.
I have no doubt that this service does not appeal to the majority that likes to type on a phone, but I am also quite that some small group will be very pleased that they can deal with the social media crap more professionally.
We decided to keep the price low as we probably have mostly small organisations as clients, and launch the service now because it is already very nice. Soon we will add WhatsApp and then Instagram.